1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Customer,” “you,” or “Studio”) and Shala (“we,” “our,” or “us”) governing your access to and use of the Shala web application, APIs, guided study assistants, and vocational curriculum auditing services (collectively, the “Platform”).

By creating an account, connecting your booking platform, or accessing our services, you agree to be bound by these Terms and our Privacy Policy.

2. Description of the Service

Shala provides cloud-based workflow compliance and learning management software engineered specifically for boutique yoga studios, Pilates schools, and wellness academies offering vocational teacher trainings (such as RYS-200/300/500 or NPCP tracks).

Our core capabilities include:

Automated synchronization of class schedules and attendance rosters from your studio booking software or external calendar feeds.
Dynamic allocation of contact and non-contact hours across validated curriculum modules.
Video lecture hosting, WebVTT closed-captioning, and optional interactive comprehension checkpoints.
Optional guided book comprehension check-ins, reading library administration, and written/video homework assignment workflows.
1-touch QR attendance check-in and standardized Yoga Alliance registry compliance exports.

3. Subscriptions, Tier Quotas & Billing

Shala services are provided under subscription plans billed on a monthly or annual recurring basis via our payment partner, Stripe:

Starter Tier (Free): Supports up to 3 active trainees, 1 active cohort (up to a 24-month cohort window), 1 full-length video lecture + 1 homework demo clip, unlimited reading lists & PDF handouts, and custom curriculum template creation with the Curriculum Designer.
Standard Tier ($99/month): Covers up to 15 active trainees, 1 active cohort (up to a 24-month cohort window), multi-trainer collaboration, up to 25 full-length video lectures + 25 short 5-minute homework clips, unlimited reading lists & PDF handouts, and official accredited PDF certificates & public verification links.
Growth Tier ($179/month): Covers up to 45 active trainees, unlimited concurrent active cohorts, up to 75 full-length video lectures + 75 short 5-minute homework clips, unlimited reading lists & PDF handouts, and custom studio branding.
Enterprise Tier ($399/month): Covers up to 150 active trainees, unlimited concurrent active cohorts, and up to 250 full-length video lectures + 250 short 5-minute homework clips for high-volume online and multi-location academies.
Off-Season Credentialing & Maintenance Options: Seasonal studios can use the $35 one-time Lifetime Alumni Pass per graduate ($0/mo off-season), or continuous academies can switch to the $29/mo Maintenance Plan to preserve historical cohort audit lineage, video libraries, and regulatory compliance records between active trainings.

If your active cohort headcount exceeds your tier limit, you will be prompted to upgrade to accommodate the additional trainees. Subscriptions renew automatically unless canceled prior to the renewal date via the in-app Stripe Customer Portal.

4. Content Ownership & Intellectual Property

Your Studio Content: You retain complete and exclusive ownership of all curriculum templates, instructional videos, reading lists, quizzes, logos, and course materials uploaded to the Platform.
Platform IP: Shala retains all rights, title, and interest in and to the Platform software, user interfaces, proprietary multi-split mathematical algorithms, and documentation.

5. Educational Compliance & Regulatory Disclaimer

Vocational Accreditation Notice: Shala functions as an administrative tracking and educational workflow utility. Shala is not an accredited school or certifying body and does not grant yoga or fitness teaching credentials directly. The Lead Trainer and Studio Owner remain solely responsible for validating student competencies, verifying physical attendance, and conferring official graduation certificates in compliance with governing bodies (such as the Yoga Alliance or NPCP).

6. Acceptable Use Policy

You agree not to:

Use the Platform to transmit unsolicited commercial communications, malware, or unlawful content.
Attempt to reverse engineer, decompile, or breach multi-tenant security boundaries isolating other studios.
Falsify digital audit hashes, trainee sign-off records, or attendance logs.

7. Termination & Account Cancellation

You may cancel your subscription at any time through the in-app billing portal. Upon cancellation, your account will remain accessible through the end of the paid billing period. Student compliance ledgers, attendance records, competency evaluations, and written coursework remain permanently preserved. Submitted student practicum video recordings remain accessible throughout the active cohort and are automatically purged once a concluded cohort is archived or 30 days after the cohort's end date, whichever comes first. Cloud-hosted curriculum video lecture streams on unmaintained or canceled accounts are preserved for 18 months (548 days), after which unmaintained video streaming assets may be archived unless maintained under an active subscription or Maintenance plan. To permanently delete your studio data, you may submit a written request to support@shala.co.

8. Limitation of Liability & Warranty Disclaimer

The Platform is provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied. In no event shall Shala be liable for indirect, incidental, special, or consequential damages resulting from lost profits, service interruptions, or regulatory credential disputes.

9. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law principles.

10. Inquiries & Legal Contact

For questions regarding these Terms or commercial enterprise licensing, please contact:

Email: legal@shala.co